There’s a major shift happening in the way companies, big and small, market themselves. It’s not enough to just build the bottom line. Companies must also build the communities that support them.
Enter cause marketing.
For many reasons, cause marketing is hot right now. For one, it’s becoming a mature marketing option. Well-executed cause campaigns have a positive return on investment.
But, the most important question is: Why are cause campaigns succeeding? Experts in the field say we’re transitioning to an age of higher consciousness. Consumers across the board are moving from “conspicuous” to “conscious” consumption. Simply put, we expect companies behind our favorite products and services to be good corporate citizens.
This is forcing business leaders to make tough decisions. Do they have to stand up for social causes? Partner with charities Advertise with charities and include a social message
Yes, yes and yes.
Profit maximization used to be the primary goal of every business. Philanthropy was an optional extra.
The two are now merged. The two are now one and the other.
This presents a huge opportunity for copywriters who also want to do well doing good.
The new program Copywriting for a cause: How to make a difference in the world and make a profit as a writerIt will guide you through the process of writing cause marketing campaigns. In it, you’ll learn
- How to write copy that “sells” a cause
- How to use the “MORAL” approach to build credibility for a cause campaign
- 8 unique ways to “sell” your cause
- A well-run cause campaign is incomplete without the most important element.
- The most powerful words to use when promoting a cause
- Which are the most effective emotions in cause marketing?
- Which psychological factors should be considered in the best cause-related campaigns?
@drcourses903 Awai – Copywriting For a Cause
